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RNP Press Release
August 19, 2003

Report Shows Amount of "Green Power" Sold Through Northwest Retail Green Power Programs Has Nearly Doubled Since Last Year

The amount of "green power" purchased by retail customers in the Northwest has increased by 88% from last year, according to a new report released today by Renewable Northwest . Entitled, Powerful Choices, the report summarizes the retail green power programs that are allowing customers to invest directly in a clean energy future. Throughout the Northwest, in markets both urban and rural, thirty-five Northwest utilities are offering customers a choice of an environmentally preferred power source – wind power, solar power, landfill gas power, or low-impact hydro power.

Customer retail green power purchases help to push the market forward for the construction of new renewable energy projects. During the past year, Northwest green power customers purchased the equivalent of the annual output from 106 (1 MW) wind turbines.
"Northwest customers are demonstrating their support for renewable energy by signing up for green power in increasing numbers," said Rachel Shimshak, director of Renewable Northwest, a regional renewable energy advocacy organization. "Along with utility investments in renewables, customers are using their ‘Powerful Choices’ to help create a clean energy future," she added.
Since last year, the number of customers buying green power has also made significant strides. The residential market increased by approximately 45%, while 41% more commercial customers are now buying green power through their utilities. Increased general awareness of the benefits of buying green power and more sophisticated marketing techniques have contributed to higher sales and customer participation.
The report, in its fourth consecutive year, also includes:
  • Relevant green power legislation in the Northwest
  • Overall increases in both program participation and in the number of programs during the last year.
  • Brief recommendations on customer participation in green power programs
  • Summary charts of participation rates and kWh sales
  • Snapshot summaries of each program
  • Contact information
  • Additional sources of information 
In response to the new developments in retail green power, Ms. Shimshak went on to say: "Increased development of renewable power will help to insulate Northwest customers from future electricity price volatility. In addition, rising concern over the environmental impacts of conventional power generation is prompting a surge of interest in clean, climate-neutral, renewable power." Powerful Choices can be found on the Renewable Northwest web site at
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For more information contact:
Diane Zipper or Natalie McIntire
Renewable Northwest Project
(503) 223-4544
application/pdf icon Powerful Choices IV.pdf ( 643.87 KB )
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