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RNP Press Release
September 6, 2002

Report Shows Amount of "Green Power" Sold Through Northwest Retail Green Power Progams Has More Than Tripled Since Last Year

Portland, OR – The amount of "green power" purchased by retail customers in the Northwest more than tripled since last year, according to a new report released today by Renewable Northwest . Entitled, Powerful Choices, the report summarizes the retail green power programs that are allowing customers to invest directly in a clean energy future. Throughout the Northwest, in markets both urban and rural, twenty-three Northwest utilities are offering customers a choice of an environmentally preferred power source – wind power, solar power, landfill gas power, or low-impact hydro power.

Customer retail green power purchases help to push the market forward for the construction of new renewable energy projects. During the past year, Northwest green power customers purchased the equivalent of the annual output from 94 (600 kW) wind turbines.
"Northwest customers are demonstrating their support for renewable energy by signing up for green power in increasing numbers," said Rachel Shimshak, director of Renewable Northwest, a regional renewable energy advocacy organization. "Along with utility investments in renewables, customers are using their ‘Powerful Choices’ to help create a clean energy future," she added.
Since last year, the number of customers buying green power has more than doubled. New state legislation enacted in Washington and Oregon has significantly increased the number of green power programs and options being offered in each state. In addition, increased general awareness of the benefits of buying green power and more sophisticated marketing techniques have contributed to higher sales and customer participation.
The report outlines each utility offering and features strategies for building a successful green power program. The report also includes:
* Discussion of the effect of recent legislation on retail green power programs; the importance of investing in renewable energy; the elements of green pricing programs; green power marketing strategies; and lessons learned from established programs.
* An "at-a-glance" profile of each program – the offering, price, and marketing strategies.
* A "snapshot" comparison of program products, prices, residential participation rates, and average monthly sales.
* Resources for learning more about green power programs.
In response to the new developments in retail green power, Ms. Shimshak went on to say: "Increased development of renewable power will help to insulate Northwest customers from future electricity price volatility. In addition, rising concern over the environmental impacts of conventional power generation is prompting a surge of interest in clean, climate-neutral, renewable power."
Powerful Choices can be found on the Renewable Northwest web site at
# # #
For more information contact:
Rachel Shimshak, Director
Renewable Northwest Project
To request a printed copy of the report contact the Renewable Northwest Project.
Phone: 503-223-4544
Fax: 503-223-4544
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