Bonneville Environmental Foundation and Its Green Power Partners Receive National Recognition for Their Marketing Leadership

Portland, OR - The Bonneville Environmental Foundation (BEF) announced today that the recent Western Washington Green Power Campaign is being honored with a Green Power Leadership Award for its success in promoting awareness of green power in the region and encouraging new customers to enroll in green power programs offered by their utilities. In addition, BEF customer and soy products manufacturer Silk® earned its own Leadership Award for promoting the visibility of renewable power options through a wide-ranging educational campaign. Rob Harmon, vice president of renewable energy programs for BEF, is also being honored for his commitment to the creation, development and growth of the Green Tag market.

 

The annual Green Power Leadership Awards ceremony, held in Albany, New York this year in conjunction with the National Green Power Marketing Conference, recognizes outstanding commitments and achievements by individuals, companies and organizations in the green power marketplace. The awards are sponsored by the U.S. Environmental Protection Agency (EPA), the U.S. Department of Energy (DOE), and the Center for Resource Solutions (CRS).

 

"The exceptional efforts of renewable energy marketers, purchasers and organizations, such as BEF and its customers, continue to develop the market for renewable energy and produce results worthy of national recognition," said Jan Hamrin, Executive Director of CRS. "Their contributions through innovative marketing and outreach lead to the green power transactions that stimulate renewable energy generation, grow the economy, and help clean our air."

 

Tom Starrs, vice president of marketing and sales for BEF, added: "We are very proud to be associated with the Western Washington Green Power Campaign and are delighted to see our partners in the campaign - Puget Sound Energy, Snohomish County Public Utility District and Tacoma Power, Belo Marketing Solutions and Batdorf & Bronson Coffee Roasters (a long-standing BEF customer) - receive national recognition for such a successful campaign. In addition, seeing an award going to White Wave, Inc. one of our biggest and best commercial customers, is very gratifying. The company’s use of its Silk® soy product packaging to promote renewable energy is the most ambitious and most visible privately-funded green power campaign in the U.S. and deserves the recognition it has received. Finally, all of us at BEF are honored to see our colleague Rob Harmon recognized for his leadership and innovation in enabling the growth of green power markets. His Green Power Pioneer Award is well deserved."

 

The Bonneville Environmental Foundation, a non-profit organization, was established in 1998 to restore watershed ecosystems and further the development and use of new renewable energy resources. Through revenues generated from the sales of green power products, BEF funds projects that restore damaged watersheds and support new renewable energy projects from solar, wind and biomass. BEF pioneered the sale of Green Tags in 2000 and has helped establish national standards for certification and trading. Created by regional environmental groups and the Bonneville Power Administration, the Foundation operates collaboratively with but independent of both.